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Planning & Managing Merchandise Assortments - Keys To Understanding The Consumer
 

Planning & Managing Merchandise Assortments - Keys To Understanding The Consumer

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Curriculum Design and Instruction to Teach

Management of Retail Buying: Planning and

Managing Merchandise Assortments: Keys To

Understanding The Consumer:



Author: Charles Hayes:



Special Features Include:

Phases for Conducting a Needs Assessment:
Curriculum Design Supplement:
Curriculum Design Plan:
Curriculum Design Goals:
Curriculum Design Objectives:
Instructional Goals:
Instruction Objectives:
Instruction Activities:
Instruction Evaluation Techniques:
Lesson Plans:
Standard Vocabulary:
A Limited Glimpse:


Topics Include:

A. Introduction:

I. Keys To Understanding The Consumer:

1. Anticipating Demand:

2. Consumer Motivation:

3. Consumer Information Important in Buying:

4. Selection Factors:

5. Consumer Education in regard to Branded

Goods on the Market:

* STATE OF THE ART CURRICULUM:

* NEW:

* INCLUDES BIBLIOGRAPHICAL REFERENCES:

* COLOR & B & W PHOTOS:

* PAPERBACK:

* TITLE PAGE: WHITE:

* TRANSPARENT FRONT PAGE:

* BLACK OR WHITE BACK PAGE COVER:

* FONT ARIAL BLACK: FONT SIZE 8 TO 10:

* FONT COLOR: BLACK-RED-BLUE:

* BINDED: WIRE-0: COLOR: BLACK-

WHITE-RED-BLUE:

* 75 WHITE PAGES: 8x11"

* ALLOW 7 TO 14 DAYS TO RECEIVE ITEM:

* 2007 Charles Hayes:
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