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Marketing Research - Data Collection - Information Collection - Qualitative & Observational Methods
 

Marketing Research - Data Collection - Information Collection - Qualitative & Observational Methods

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Curriculum Design and Instruction to Teach

Marketing Research: Data Collection:

Information Collection: Qualitative and

Observational Methods:

Author: Charles Hayes:



Special Features Include:

Phases For Conducting a Needs Assessment:
Curriculum Design Supplement:
Curriculum Design Plan:
Curriculum Design Goals:
Curriculum Design Objectives:
Instructional Goals:
Instructional Objectives:
Instructional Activities:
Instructional Evaluation Techniques:
Difficult Terminology To Be Utilized:
Curriculum Design Supplement:
Lesson Plans:
Standard Vocabulary:
A Limited Glimpse:


Topics Include:

* Introduction:

I. Information Collection: Qualitative and

Observational Methods:

A. Learning Objectives:

B. Need for Qualitative Research:

C. Qualitative Research Methods:

1. Use of Computers in Qualitative Research:

2. Individual In-Depth Interviews:

3. Focus-Group Discussions:

4. Projective Techniques:

5. Limitations of Qualitative Methods:

D. Observational Methods:

1. Direct Observation:

2. Contrived Observation:

3. Content Analysis:

4. Physical Trace Measures:

5. Empathic Interviewing:

6. Humanistic Inquiry:

7. Behavior-Recording Devices:

8. Limitations of Observational Methods:

E. Recent Applications of Qualitative and

Observational Methods:

F. Summary:

G. Case: Mountain Bell-Telephone Company:

H. Case: U.S. Department of Energy:

I. Case: Acura:

J. Exploratory Research on the Lleyton Hewitt

National Visa Card:

* STATE OF THE ART CURRICULUM:

* NEW:

* INCLUDES BIBLIOGRAPHICAL REFERENCES:

* COLOR & B & W PHOTOS:

* PAPERBACK:

* TITLE PAGE: WHITE:

* TRANSPARENT FRONT PAGE:

* BLACK OR WHITE BACK PAGE COVER:

* FONT ARIAL BLACK: FONT SIZE 8 TO 10:

* FONT COLOR: BLACK-RED-BLUE:

* BINDED: WIRE-0: COLOR: BLACK-

WHITE-RED-BLUE:

* 50 WHITE PAGES: 8x11"

* ALLOW 7 TO 14 DAYS TO RECEIVE ITEM:

* 2007 Charles Hayes:
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