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 Product Service Mix & DIstribution Strategies - Developing New Products & Services
 

Product Service Mix & DIstribution Strategies - Developing New Products & Services

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Curriculum Design and Instruction To Teach

Hospitality Marketing Management: Product

Service Mix and Distribution Strategies:

Developing New Products and Services:




Author: Charles Hayes:



Special Features Include:

Phases for Conducting a Needs Assessment:
Curriculum Design Supplement:
|a|. Subject-Questions-Answers:
Curriculum Design Plan:
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Curriculum Design Objectives:
Instructional Goals:
Instructional Objectives:
Instructional Activities:
Instructional Evaluation Techniques:
Lesson Plans:
Standard Vocabulary:
A Limited Glimpse:




Topics Include:

* Introduction:

A. Developing New Products and Services:

1. Introduction:

2. Planning For New Products:

3. Organizing For New Product Planning:

4. New Product Development Process:

5. Identifying Products and Services:

6. Marketing Action Now!:

5. Summary Of Objectives:

7. Key Terms and Concepts:

* STATE OF THE ART CURRICULUM DESIGN:

* NEW:

* BIBLIOGRAPHICAL REFERENCES & INDEX:

* ILLUSTRATIONS:

* COLOR PHOTOS:

* PAPERBACK:

* TRANSPARENT FRONT PAGE:

* BLACK OR WHITE BACK PAGE COVER:

* BINDED: BLACK OR WHITE COIL:

* 100 PAGES: 8x11"

* ALLOW 10 TO 14 DAYS TO RECEIVE ITEM:

* 2007 Charles Hayes:
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