Curriculum Design and Instruction to Teach
Business: Promotional Communications:
Author: Charles Hayes:
Special Features Include:
Phases for Conducting a Needs Assessment:
Curriculum Design Supplement:
|a|. Subject-Questions-Answers:
Curriculum Design Plan:
Curriculum Design Goals:
Curriculum Design Objectives:
Instructional Goals:
Instructional Objectives:
Instructional Activities:
Instructional Evaluation Techniques:
Lesson Plans:
Standard Vocabulary:
A Limited Glimpse:
After You have read and studied this
curriculum, you should be able to:
1. List and describe the various elements
of the promotion mix.
2. Describe the advantages and disadvantages
of various advertising media and explain
the latest advertising techniques.
3. Illustrate the seven steps of the selling
process.
4. Explain the importance of word of mouth and
sales promotion as promotional tools.
5. Describe the functions of the public relations
department and the role of publicity in that
function.
6. Compare and contrast the various promotional
strategies such as push and pull strategies.
7. Describe the three parts of an integrated
marketing communication system and how such
systems affect ad agencies.
8. Discuss how integrated marketing evolves from
integrated marketing communication.
II. REFERENCES:
III. PAPERBACK:
IV. 150 PAGES:
