Curriculum Design and Instruction to Teach
Business: Distribution, Wholesaling, and
Retailing:
Author: Charles Hayes:
Special Features Include:
Phases for Conducting a Needs Assessment:
Curriculum Design Supplement:
Curriculum Design Plan:
Curriculum Design Goals:
Curriculum Design Objectives:
Instructional Goals:
Instructional Objectives:
Instructional Activities:
Instructional Evaluation Techniques:
Lesson Plans:
Standard Vocabulary:
A Limited Glimpse:
After You have read and studied this
curriculum, you should be able to:
I. Introduction:
1. Explain why we need marketing middlemen.
2. Give examples of how middlemen perform
the five utilities.
3. Discuss how a manufacturer can get
wholesalers and retailers in a channel system to
cooperate by the formation of systems.
4. Describe in some detail what is involved in
physical distribution management.
5. Describe the various wholesale organizations
that assist in the movement of goods from
manufacturers to consumers.
6. List and explain the ways that retailers compete.
7. Explain the various kinds of non store retailing.
II. REFERENCES:
III. PAPERBACK:
IV. 150 PAGES:
