Curriculum Design and Instruction to Teach
Business: Product Development and Pricing:
Author: Charles Hayes:
Special Features Include:
Phases for Conducting a Needs Assessment:
Curriculum Design Supplement:
Curriculum Design Plans:
Curriculum Design Goals:
Curriculum Design Objectives:
Instructional Goals:
Instructional Objectives:
Instructional Activities:
Instructional Evaluation Techniques:
Lesson Plans:
Standard Vocabulary:
A Limited Glimpse:
After You have read and studied this
curriculum, you should be able to:
I. Introduction:
1. Explain the difference between a product
and a value package and between a product
line and a product mix.
2. Describe how businesses create product
differentiation for their goods and services
in both the consumer and industrial markets.
3. List the six functions of packaging.
4. Give examples of a brand, a brand name, and a
trademark, and explain how to prevent a brand
name form becoming generic.
5. Explain the role of product managers and the
five steps of the new-product development
process.
6. Identify and describe the stage of the product
life cycle and describe marketing strategies at
each stage.
7. Give examples of various pricing objectives and
show how break-even analysis helps in pricing
decisions.
II. REFERENCES:
III. PAPERBACK:
IV. 150 PAGES:
