Curriculum Design And Instruction To Teach
Marketing: Marketing Concepts and Applications:
Programming the Marketing Mix:
Author: Charles Hayes:
Special Features Include:
Phases for Conducting a Needs Assessment:
Curriculum Design Supplement:
Curriculum Design Plan:
Curriculum Design Goals:
Curriculum Design Objectives:
Instructional Goals:
Instructional Objectives:
Instructional Activities:
Instructional Evaluation Techniques:
Lesson Plans:
Standard Vocabulary:
A Limited Glimpse:
Topics Include:
* Introduction:
I. Strategic Marketing Planning-Putting the
Marketing Progrma Together:
1. The Nature of Planning:
2. The Nature of Strategic Marketing Planning:
3. Setting Strategic Objectives:
4. The Situation Analysis:
A. The Environment-Looking Outside the Strategic
Window:
B. The Organization-Looking Inside the Strategic
Window:
5. Strategic Alternatives and the Strategic Decision:
6. Integrating Tactical Plans:
7. Organizing and Implementing:
8. Review and Control:
A. Setting Performance Standards:
B. Forecasting:
9. The Marketing Audit:
* STATE OF THE ART CURRICULUM:
* NEW:
* INCLUDES BIBLIOGRAPHICAL REFERENCES:
* COLOR & B & W PHOTOS:
* PAPERBACK:
* TITLE PAGE: WHITE:
* TRANSPARENT FRONT PAGE:
* BLACK OR WHITE BACK PAGE COVER:
* FONT ARIAL BLACK: FONT SIZE 8 TO 10:
* FONT COLOR: BLACK-RED-BLUE:
* BINDED: WIRE-0: COLOR: BLACK-
WHITE-RED-BLUE:
* 75 WHITE PAGES: 8x11"
* ALLOW 7 TO 14 DAYS TO RECEIVE ITEM:
* 2007 Charles Hayes:
