Curriculum Design And Instruction To
Teach Marketing Concepts and Applications:
Communication and The Promotional Mix:
Author: Charles Hayes:
Special Features Include:
Phases for Conducting a Needs Assessment:
Curriculum Design Supplement:
Curriculum Design Plan:
Curriculum Design Goals:
Curriculum Design Objectives:
Instructional Goals:
Instructional Objectives:
Instructional Activities:
Instructional Evaluation Techniques:
Lesson Plans:
Standard Vocabulary:
A Limited Glimpse:
Topics Include:
* Introduction:
I. Communication and the Promotional Mix:
1. Communication in Marketing:
A. Marketers and Communication:
B. The Communication Proeess:
2. The Nature of the Promotional Mix:
A. Advertising:
B. Personal Selling:
C. Sales Promotion:
D. Public Relations:
E. Publicity:
F. The Objective of The Promotional Mix:
G. The Importance of Promotion.
3. Determining The Promotional Budget:
A. Percent of Sales:
B. Competitive Parity:
C. All Available Funds: (Total Allocation):
D. Task (Objective) Approach:
* STATE OF THE ART CURRICULUM:
* NEW:
* INCLUDES BIBLIOGRAPHICAL REFERENCES:
* COLOR & B & W PHOTOS:
* PAPERBACK:
* TITLE PAGE: WHITE:
* TRANSPARENT FRONT PAGE:
* BLACK OR WHITE BACK PAGE COVER:
* FONT ARIAL BLACK: FONT SIZE 8 TO 10:
* FONT COLOR: BLACK-RED-BLUE:
* BINDED: WIRE-0: COLOR: BLACK-
WHITE-RED-BLUE:
* 75 WHITE PAGES: 8x11"
* ALLOW 7 TO 14 DAYS TO RECEIVE ITEM:
* 2007 Charles Hayes:
