Curriculum Design And Instruction To Teach
Marketing Concepts and Applications:
Determining and Managing The Marketing
Channels:
Author: Charles Hayes:
Special Features Include:
Phases for Conducting a Needs Assessment:
Curriculum Design Supplement:
Curriculum Design Plan:
Curriculum Design Goals:
Curriculum Design Objectives:
Instructional Goals:
Instructional Objectives:
Instructional Activities:
Instructional Evaluation Techniques:
Lesson Plans:
Standard Vocabulary:
A Limited Glimpse:
Topics Include:
* Introduction:
I. Determining and Managing the Marketing
Channels:
1. The Nature of the Channel of Distribution:
A. Channels for Consumer Products:
B. Channels for Industrial Products:
C. Multiple Distribution Channels:
2. Criteria for Determining Distribution Strategy:
A. Market Coverage:
B. Control:
C. Costs:
3. Determining the Quantitiy And Quality of
Intermediaries:
4. Channel Management: Gaining Cooperation and
Avoiding Conflict:
A. The Nature of Channel Conflict:
B. Reducing conflict to Increase Cooperation:
C. The Legal Environment of Distribution:
5. The Nature of Physical Distribution:
A. Forecasting Demand:
B. Order Processing:
C. Inventory Management:
D. Storage:
E. Materials Handling:
F. Protective Packaging:
G. Transpotation:
H. The Goals of Physical Distribution:
I. The Total Cost Approach to Physical Distribution:
* STATE OF THE ART CURRICULUM:
* NEW:
* INCLUDES BIBLIOGRAPHICAL REFERENCES:
* COLOR & B & W PHOTOS:
* PAPERBACK:
* TITLE PAGE: WHITE:
* TRANSPARENT FRONT PAGE:
* BLACK OR WHITE BACK PAGE COVER:
* FONT ARIAL BLACK: FONT SIZE 8 TO 10:
* FONT COLOR: BLACK-RED-BLUE:
* BINDED: WIRE-0: COLOR: BLACK-
WHITE-RED-BLUE:
* 75 WHITE PAGES: 8x11"
* ALLOW 7 TO 14 DAYS TO RECEIVE ITEM:
* 2007 Charles Hayes:
