Curriculum Design And Instruction To Teach
Marketing: Marketing Concepts & Applications:
Marketing as Decision Making and Information
Gathering: Marketing Research:
Author: Charles Hayes:
Special Features Include:
Phases for Conducting a Needs Assessment:
Curriculum Design Supplement:
Curriculum Design Plan:
Curriculum Design Goals:
Curriculum Design Objectives:
Instructional Goals:
Instructional Objectives:
Instructional Activities:
Instructional Evaluation Techniques:
Lesson Plans:
Standard Vocabulary:
A Limited Glimpse:
Topics Include:
* Introduction:
I. Marketing Research:
1. Overview of the Marketing Research Process:
A. The Nature of Marketing Research:
B. Eliminating Error: The Scientific Approach:
C. Research Stages: Exploratory and Conclusive:
D. Steps in the Research Process:
II. 1 Formulate the Problem:
A. Defining the Problem:
B. Setting Objectives:
III. 2. Determine Information Needs and Sources:
A. Information Needs:
B. Secondary Sources:
IV. 3. Design the Questionnaire:
A. Types of Research Methods:
B. Principles of questionaire Design:
C. Techniques for Collecting Behavioral Data:
V. 4. Design the Sample:
A. Probability Sampling:
B. Nonprobability Sampling:
C. Sampling accuracy and costs:
D. A Trade-Off:
VI. 5. Collect the Data:
VII. 6. Process and Analyze the Data:
VIII. 7. Report the Information:
IX. Sources of Error in Marketing Research:
* STATE OF THE ART CURRICULUM:
* NEW:
* INCLUDES BIBLIOGRAPHICAL REFERENCES:
* COLOR & B & W PHOTOS:
* PAPERBACK:
* TITLE PAGE: WHITE:
* TRANSPARENT FRONT PAGE:
* BLACK OR WHITE BACK PAGE COVER:
* FONT ARIAL BLACK: FONT SIZE 8 TO 10:
* FONT COLOR: BLACK-RED-BLUE:
* BINDED: WIRE-0: COLOR: BLACK-
WHITE-RED-BLUE:
* 75 WHITE PAGES: 8x11"
* ALLOW 7 TO 14 DAYS TO RECEIVE ITEM:
* 2007 Charles Hayes:
