Curriculum Design And Instruction To Teach
Marketing: Marketing Concepts and Applications:
The Controllable Variables of Marketing: The
Marketing Tasks:
Author: Charles Hayes:
Special Features Include:
Phases for Conducting a Needs Assessment:
Curriculum Design Supplement:
Curriculum Design Plan:
Curriculum Design Goals:
Curriculum Design Objectives:
Instructional Goals:
Instructional Objectives:
Instructional Activities:
Instructional Evaluation Techniques:
Lesson Plans:
Standard Vocabulary:
A Limited Glimpse:
Topics Include:
* Introduction:
I. The Controllable Variables of Marketing:
The Marketing Tasks:
A. Marketing Research:
B. The Product:
C. Brands and Trademarks:
D. Packaging:
E. Pricing:
F. Discounts:
G. Channels of Distribution:
H. Physical Distribution:
I. Advertising:
J. Personal Selling:
K. Sales Promotion:
L. Public Relations:
M. Services:
N. Warranties:
O. Post-Exchange Servicing:
II. The 4 P's:
A. Communication:
B. The Marketing Mix:
III. The Perrier Story: Matching The Market
with the Marketing Mix.
IV. The Marketing Program:
A. Strategic Planning and Information Gathering:
B. Developing the Marketing Mix:
C. Integrating the Marketing Mix:
D. Controlling the Marketing program:
* STATE OF THE ART CURRICULUM:
* NEW:
* INCLUDES BIBLIOGRAPHICAL REFERENCES:
* COLOR & B & W PHOTOS:
* PAPERBACK:
* TITLE PAGE: WHITE:
* TRANSPARENT FRONT PAGE:
* BLACK OR WHITE BACK PAGE COVER:
* FONT ARIAL BLACK: FONT SIZE 8 TO 10:
* FONT COLOR: BLACK-RED-BLUE:
* BINDED: WIRE-0: COLOR: BLACK-
WHITE-RED-BLUE:
* 75 WHITE PAGES: 8x11"
* ALLOW 7 TO 14 DAYS TO RECEIVE ITEM:
* 2007 Charles Hayes:
