Curriculum Design and Instruction to Teach
Marketing Management: Competitive Analysis:
Author: Charles Hayes:
Special Features Include:
Phases For Conducting a Needs Assessment:
Curriculum Design Supplement:
Curriculum Design Plan:
Curriculum Design Goals:
Curriculum Design Objectives:
Instructional Goals:
Instructional Objectives:
Instructional Activities:
Instructional Evaluation Techniques:
Difficult Terminology To Be Utilized:
Curriculum Design Supplement:
Lesson Plans:
Standard Vocabulary:
A Limited Glimpse:
Topics Include:
* Introduction:
I. Competitive Analysis:
1. Purpose of Competitive Analysis:
2. Importance of Understanding Competition:
3. The Nature of Competition:
4. Industry Analysis:
5. Competitor Analysis:
6. The Competitive Marketing Audit:
7. Exploiting the Company's Competitive
Advantage:
8. Gathering Competitor Intelligence:
9. A Customer or Competitor Orientation?
10. Summary:
II. Case Studies:
1. Case 1: Mildred's Caddy:
2. Case 2: Jay's Travel Trailer Park:
3. Case 3: BCH TeleCommunications:
* STATE OF THE ART CURRICULUM:
* NEW:
* INCLUDES BIBLIOGRAPHICAL REFERENCES:
* COLOR & B & W PHOTOS:
* PAPERBACK:
* TITLE PAGE: WHITE:
* TRANSPARENT FRONT PAGE:
* BLACK OR WHITE BACK PAGE COVER:
* FONT ARIAL BLACK: FONT SIZE 8 TO 10:
* FONT COLOR: BLACK-RED-BLUE:
* BINDED: WIRE-0: COLOR: BLACK-
WHITE-RED-BLUE:
* 75 WHITE PAGES: 8x11"
* ALLOW 7 TO 14 DAYS TO RECEIVE ITEM:
* 2007 Charles Hayes:
