Curriculum Design and Instruction to Teach
Marketing Research: Data Collection:
Descriptive Research: Attitude Measurement:
Author: Charles Hayes:
Special Features Include:
Phases For Conducting a Needs Assessment:
Curriculum Design Supplement:
Curriculum Design Plan:
Curriculum Design Goals:
Curriculum Design Objectives:
Instructional Goals:
Instructional Objectives:
Instructional Activities:
Instructional Evaluation Techniques:
Difficult Terminology To Be Utilized:
Curriculum Design Supplement:
Lesson Plans:
Standard Vocabulary:
A Limited Glimpse:
Topics Include:
* Introduction:
I. Attitude Measurement:
A. Learning Objectives:
B. What Are Attitudes:
1. Cognitive or Knowledge Component:
2. Affective or Liking Component:
3. Intention or Action Component:
C. The Concept of Measurement and Scaling:
1. Properties of Measurement Scales:
D. Types of Attitude Rating Scales:
1. Single-Item Scales:
2. Multiple-Item Scales:
3. Continuous-Rating Scales:
E. General Guidelines for Developing a
Multi-Item Scale:
F. Interpreting Attitude Scales:
G. Choosing an Attitudinal Scale:
H. Accuracy of Attitude Measurements:
1. Validity:
2. Reliability:
3. Sensitivity:
4. Generalizability:
5. Relevancy:
I. Scales in Cross-National Research:
J. Summary:
K. Case: Wine Horizons:
L. National Kitchens:
* STATE OF THE ART CURRICULUM:
* NEW:
* INCLUDES BIBLIOGRAPHICAL REFERENCES:
* COLOR & B & W PHOTOS:
* PAPERBACK:
* TITLE PAGE: WHITE:
* TRANSPARENT FRONT PAGE:
* BLACK OR WHITE BACK PAGE COVER:
* FONT ARIAL BLACK: FONT SIZE 8 TO 10:
* FONT COLOR: BLACK-RED-BLUE:
* BINDED: WIRE-0: COLOR: BLACK-
WHITE-RED-BLUE:
* 75 WHITE PAGES: 8x11"
* ALLOW 7 TO 14 DAYS TO RECEIVE ITEM:
* 2007 Charles Hayes:
