Curriculum Design and Instruction to Teach
Marketing Research: Data Collection:
Standardized Sources of Marketing Data:
Author: Charles Hayes:
Special Features Include:
Phases For Conducting a Needs Assessment:
Curriculum Design Supplement:
Curriculum Design Plan:
Curriculum Design Goals:
Curriculum Design Objectives:
Instructional Goals:
Instructional Objectives:
Instructional Activities:
Instructional Evaluation Techniques:
Difficult Terminology To Be Utilized:
Curriculum Design Supplement:
Lesson Plans:
Standard Vocabulary:
A Limited Glimpse:
Topics Include:
* Introduction:
I. Standardized Sources of Marketing Data:
A. Learning Objectives:
B. Retail Store Audits:
1. Nielsen Retail Index:
C. Consumer Purchase Panels:
1. Advantages of Consumer Panels:
2. Limitations of Consumer Panels:
D. Scanner Services and Single-Source Systems:
1. Scanner-Based Audit Services:
2. Single-Source Systems:
E. Media Related Standardized Sources:
1. Nielsen Television Index:
2. Arbitron Diary Panel:
3. Starch Scores:
4. Multimedia Services:
F. Applications of Standardized Sources of Data:
1. Measuring Product Sales and Market Share:
2. Measuring Advertisement Exposure and
Effectiveness:
3. Measuring Promotion Effectiveness:
4. Estimation and Evaluation of Models:
G. Summary:
H. Case: Promotion of Rocket Soups:
I. Case: Kerry Gold Products, Ltd:
J. Case: Paradise Foods:
* STATE OF THE ART CURRICULUM:
* NEW:
* INCLUDES BIBLIOGRAPHICAL REFERENCES:
* COLOR & B & W PHOTOS:
* PAPERBACK:
* TITLE PAGE: WHITE:
* TRANSPARENT FRONT PAGE:
* BLACK OR WHITE BACK PAGE COVER:
* FONT ARIAL BLACK: FONT SIZE 8 TO 10:
* FONT COLOR: BLACK-RED-BLUE:
* BINDED: WIRE-0: COLOR: BLACK-
WHITE-RED-BLUE:
* 50 WHITE PAGES: 8x11"
* ALLOW 7 TO 14 DAYS TO RECEIVE ITEM:
* 2007 Charles Hayes:
