Curriculum Design and Instruction to Teach
Marketing Research: The Nature and Scope Of
Marketing Research: A Decision-Making
Perspective on Marketing Intelligence:
Author: Charles Hayes:
Special Features Include:
Phases For Conducting a Needs Assessment:
Curriculum Design Supplement:
Curriculum Design Plan:
Curriculum Design Goals:
Curriculum Design Objectives:
Instructional Goals:
Instructional Objectives:
Instructional Activities:
Instructional Evaluation Techniques:
Difficult Terminology To Be Utilized:
Curriculum Design Supplement:
Lesson Plans:
Standard Vocabulary:
A Limited Glimpse:
Topics Include:
* Introduction:
I. Decision-Making Perspective on Marketing
Intelligence:
A. Learning Objectives:
B. An Overview of Business Intelligence:
1. Winterthur Insurance Company:
2. Sun Trust Bank:
3. Recent Trends in Business Intelligence:
C. Introduction to Marketing Intelligence:
1. What is Marketing Intelligence?
2. Need For Marketing Intelligence:
D. Marketing Research:
1. Conquering Latino Homes:
2. P & G Luring Women with Their Feminine
Toothpaste:
3. Daimier & Chrysler Exploring New Markets:
E. Role of Marketing Research in Managerial
Decision Making:
1. Situation Analysis:
2. Strategy Development:
3. Marketing Program Development:
4. Implementation:
F. Factors That Influence Marketing Research
Decision:
1. Relevance:
2. Type and Nature of Information Sought:
3. Timing:
4. Availability of Resources:
5. Cost-Benefit Analysis:
G. Use of Marketing Research:
1. Does Marketing Research Guarantee Success:
H. Ethics in Marketing Research:
1. The Sponsor's Ethics:
2. The Supplier's Ethics:
3. Abuse of Respondents:
I. The Respondent's Ethics and Rights:
J. International Marketing Research:
K. Summary:
* STATE OF THE ART CURRICULUM:
* NEW:
* INCLUDES BIBLIOGRAPHICAL REFERENCES:
* COLOR & B & W PHOTOS:
* PAPERBACK:
* TITLE PAGE: WHITE:
* TRANSPARENT FRONT PAGE:
* BLACK OR WHITE BACK PAGE COVER:
* FONT ARIAL BLACK: FONT SIZE 8 TO 10:
* FONT COLOR: BLACK-RED-BLUE:
* BINDED: WIRE-0: COLOR: BLACK-
WHITE-RED-BLUE:
* 150 WHITE PAGES: 8x11"
* ALLOW 7 TO 14 DAYS TO RECEIVE ITEM:
* 2007 Charles Hayes:
