Curriculum Design and Instruction To Teach
Hospitality Marketing Management: Pricing
Strategy and Menu Design: Using Menu Design
As A Marketing Tool:
Author: Charles Hayes:
Special Features Include:
Phases for Conducting a Needs Assessment:
Curriculum Design Supplement:
|a|. Subject-Questions-Answers:
Curriculum Design Plan:
Curriculum Design Goals:
Curriculum Design Objectives:
Instructional Goals:
Instructional Objectives:
Instructional Activities:
Instructional Evaluation Techniques:
Lesson Plans:
Standard Vocabulary:
A Limited Glimpse:
Topics Include:
* Introduction:
A. Using Menu Design As A Marketing Tool:
1. Introduction:
2. Menu-Planning Considerations:
3. Producing The Printed Menu:
4. Other Issues Surrounding Menu Planning:
5. Menu Evaluation:
6. Marketing Action Now!:
7. Summary Of Objectives:
8. Key Terms and Concepts:
* STATE OF THE ART CURRICULUM DESIGN:
* NEW:
* BIBLIOGRAPHICAL REFERENCES & INDEX:
* ILLUSTRATIONS:
* COLOR PHOTOS:
* PAPERBACK:
* TRANSPARENT FRONT PAGE:
* BLACK OR WHITE BACK PAGE COVER:
* BINDED: BLACK OR WHITE COIL:
* 100 PAGES: 8x11"
* ALLOW 10 TO 14 DAYS TO RECEIVE ITEM:
* 2007 Charles Hayes:
