Curriculum Design and Instruction to Teach
Marketing Research: Applications: Emerging
Applications of Marketing Intelligence:
Database Marketing, E-Commerce, Relationship
Marketing, and Marketing Intelligence:
Author: Charles Hayes:
Special Features Include:
Phases For Conducting a Needs Assessment:
Curriculum Design Supplement:
Curriculum Design Plan:
Curriculum Design Goals:
Curriculum Design Objectives:
Instructional Goals:
Instructional Objectives:
Instructional Activities:
Instructional Evaluation Techniques:
Difficult Terminology To Be Utilized:
Curriculum Design Supplement:
Lesson Plans:
Standard Vocabulary:
A Limited Glimpse:
Topics Include:
* Introduction:
I. Emerging Applications of Marketing Intelligence:
Database Marketing, E-Commerce, Relationship
Marketing, and Marketing Intelligence:
A. Learning Objectives:
B. Database Marketing:
1. What Is a Database?
2. The Need for Databases:
3. Elements of a Database:
4. Using Marketing Databases for Marketing
Intelligence:
5. Ways to Gather Consumer Data:
6. Types of Databases:
7. Value-Added Databases:
8. Data Mining:
9. Benefits of Database Marketing:
C. E-Commerce:
D. Relationship Marketing:
1. The Packaging Is the Message:
2. Three keys to Relationship Marketing:
E. Marketing Intelligence:
1. Customer DNA:
2. Customer Analysis:
3. Segmentation:
F. Summary:
* STATE OF THE ART CURRICULUM:
* NEW:
* INCLUDES BIBLIOGRAPHICAL REFERENCES:
* COLOR & B & W PHOTOS:
* PAPERBACK:
* TITLE PAGE: WHITE:
* TRANSPARENT FRONT PAGE:
* BLACK OR WHITE BACK PAGE COVER:
* FONT ARIAL BLACK: FONT SIZE 8 TO 10:
* FONT COLOR: BLACK-RED-BLUE:
* BINDED: WIRE-0: COLOR: BLACK-
WHITE-RED-BLUE:
* 100 WHITE PAGES: 8x11"
* ALLOW 7 TO 14 DAYS TO RECEIVE ITEM:
* 2007 Charles Hayes:
