Curriculum Design and Instruction to Teach
Marketing Research: Data Collection:
Sampling: Hypothesis Testing: Basic Concepts
and Tests of Associations:
Author: Charles Hayes:
Special Features Include:
Phases For Conducting a Needs Assessment:
Curriculum Design Supplement:
Curriculum Design Plan:
Curriculum Design Goals:
Curriculum Design Objectives:
Instructional Goals:
Instructional Objectives:
Instructional Activities:
Instructional Evaluation Techniques:
Difficult Terminology To Be Utilized:
Curriculum Design Supplement:
Lesson Plans:
Standard Vocabulary:
A Limited Glimpse:
Topics Include:
* Introduction:
I. Hypothesis Testing: Basic Concepts and Tests of
Associations:
A. Learning Objectives:
B. The Logic of Hypothesis Testing:
1. An Illustrative Example:
C. Steps in Hypothesis Testing:
D. Basic Concepts of Hypothesis Testing:
1. The Null and Alternative Hypotheses:
2. Choosing the Relevant Statistical Test and the
Appropriate Probability Distribution:
3. Choosing the Critical Value:
E. Cross-Tabulation and Chi-Square:
1. The Concept of Statistical Independence:
2. Chi-Square as a Test of Independence:
3. Measures of Association for Nominal Variables:
4. The Chi-Square Goodness-of-Fit Test:
F. Summary:
G. Case: Medical Systems Associates: Measuring
Patient Satisfaction:
* STATE OF THE ART CURRICULUM:
* NEW:
* INCLUDES BIBLIOGRAPHICAL REFERENCES:
* COLOR & B & W PHOTOS:
* PAPERBACK:
* TITLE PAGE: WHITE:
* TRANSPARENT FRONT PAGE:
* BLACK OR WHITE BACK PAGE COVER:
* FONT ARIAL BLACK: FONT SIZE 8 TO 10:
* FONT COLOR: BLACK-RED-BLUE:
* BINDED: WIRE-0: COLOR: BLACK-
WHITE-RED-BLUE:
* 100 WHITE PAGES: 8x11"
* ALLOW 7 TO 14 DAYS TO RECEIVE ITEM:
* 2007 Charles Hayes:
