Curriculum Design and Instruction to Teach
Marketing Research: Data Collection:
Sampling: Sample Size and Statistical Theory:
Author: Charles Hayes:
Special Features Include:
Phases For Conducting a Needs Assessment:
Curriculum Design Supplement:
Curriculum Design Plan:
Curriculum Design Goals:
Curriculum Design Objectives:
Instructional Goals:
Instructional Objectives:
Instructional Activities:
Instructional Evaluation Techniques:
Difficult Terminology To Be Utilized:
Curriculum Design Supplement:
Lesson Plans:
Standard Vocabulary:
A Limited Glimpse:
Topics Include:
* Introduction:
I. Sample Size and Statistical Theory:
A. Learning Objectives:
B. Determining the Sample Size: Ad Hoc Methods:
1. Rules of Thumb:
2. Budget Constraints:
3. Comparable Studies:
4. Factors Determining Sample Size:
C. Population Characteristics/Parameters:
D. Sample Characteristics/Statistics:
E. Sample Reliability:
F. Interval Estimation:
G. Sample Size Question:
1. Determining the Population Standard Deviation:
H. Proportions:
I. Coefficient of Variation:
1. Several Questions:
J. Stratified Sampling:
K. Multistage Design:
L. Sequential Sampling:
M. Summary:
N. Case: Pacific Gas & Electric:
O. Case: Currency Concepts International.
* STATE OF THE ART CURRICULUM:
* NEW:
* INCLUDES BIBLIOGRAPHICAL REFERENCES:
* COLOR & B & W PHOTOS:
* PAPERBACK:
* TITLE PAGE: WHITE:
* TRANSPARENT FRONT PAGE:
* BLACK OR WHITE BACK PAGE COVER:
* FONT ARIAL BLACK: FONT SIZE 8 TO 10:
* FONT COLOR: BLACK-RED-BLUE:
* BINDED: WIRE-0: COLOR: BLACK-
WHITE-RED-BLUE:
* 100 WHITE PAGES: 8x11"
* ALLOW 7 TO 14 DAYS TO RECEIVE ITEM:
* 2007 Charles Hayes:
