Curriculum Design and Instruction to Teach
Marketing Research: Data Collection:
Sampling: Sampling Fundaments:
Author: Charles Hayes:
Special Features Include:
Phases For Conducting a Needs Assessment:
Curriculum Design Supplement:
Curriculum Design Plan:
Curriculum Design Goals:
Curriculum Design Objectives:
Instructional Goals:
Instructional Objectives:
Instructional Activities:
Instructional Evaluation Techniques:
Difficult Terminology To Be Utilized:
Curriculum Design Supplement:
Lesson Plans:
Standard Vocabulary:
A Limited Glimpse:
Topics Include:
* Introduction:
I. Sampling Fundamentals:
A. Learning Objectives:
B. Sample or Census:
1. When a Census Is Appropriate:
2. When a Sample Is Appropriate:
3. Error In Sampling:
C. Sampling Process:
1. Determining the Target Population:
2. Determining the Sampling Frame:
3. Selecting A Sampling Procedure:
D. Probability Sampling:
1. Selecting the Probability Sample:
2. Multistage Design:
E. Nonprobability Sampling:
1. Judgmental Sampling:
2. Snowball Sampling:
3. Convenience Sampling:
4. Quota Sampling:
5. Determining the Sample Size:
6. Nonresponse Problems:
F. Shopping Center Sampling:
1. Shopping Center Selection:
2. Sample Locations Within a Center:
3. Time Sampling:
4. Sampling People Versus Shopping Visits:
G. Sampling in the International Context:
1. Selecting the Sampling Frame:
2. Sampling Procedure:
H. Summary:
I. Case: Exercises in Sample Design:
J. Case: Talbot Razor Products Company:
* STATE OF THE ART CURRICULUM:
* NEW:
* INCLUDES BIBLIOGRAPHICAL REFERENCES:
* COLOR & B & W PHOTOS:
* PAPERBACK:
* TITLE PAGE: WHITE:
* TRANSPARENT FRONT PAGE:
* BLACK OR WHITE BACK PAGE COVER:
* FONT ARIAL BLACK: FONT SIZE 8 TO 10:
* FONT COLOR: BLACK-RED-BLUE:
* BINDED: WIRE-0: COLOR: BLACK-
WHITE-RED-BLUE:
* 100 WHITE PAGES: 8x11"
* ALLOW 7 TO 14 DAYS TO RECEIVE ITEM:
* 2007 Charles Hayes:
